Alpine Beer Co Newsletter: To Bodly Brew Where No Brew Has Gone Before

Just a copy/paste of Alpine’s recent newsletter. News that Expo will no longer be released in growlers, possibly bottles as well. Chex Moneiux also set for a release… ready for it? tomorrow.

“Since it has been too long since I’ve disrupted your life and “made” you buy good beer, it’s now time to turn up the heat and really get you all shook up. We have four beers to tell you about and some changes on how we announce our releases.

On tap, right now, at the pub and brewery for pints, pitchers, and growler fills, are “Bad Boy,” “Odin’s Raven” and “O’Brien’s IPA.” All are fresh and really good, since we brewed them for the upcoming “World Beer Cup.” If you are new to our lineup, here are just the facts, ma’am. “Bad Boy” is our other double IPA weighing in at 9.25% abv and it uses hops that weren’t around when our original double IPA, “Pure Hoppiness,” came out. “Odin’s Raven” is an Imperial Chocolate Stout that’s 10% abv and chalked full of roasty, chocolatey goodness as we use real Hershey’s Chocolate in abundance in this fine brew. “O’Brien’s IPA” is our Gold Medal winning Strong Pale Ale in the World Beer Cup beer that’s sure to put a smile on the face of any hophead. “O’Brien’s IPA” is 6.2% abv dryhopped-like-an-IPA pale ale that’s balanced with a sweet malt backbone.

On Wednesday, February 29th, bottles of “Chez Monieux” will go on sale. Limits on bottles will be enforced to a maximum of 4 bottles per person per day. If we suspect you are a retailer buying for resale, you will be denied sale, period. Since I don’t get out much, going to Belgium and concentrating of “Belgian Kreik” as a style to perfect was a big deal. I put my entire brewing prowess to work on making this edition one for the ages. We used very tart Balaton Cherries to infuse this sour, tart elixir into a beer we’re very proud of. Chez Monieux” is 7% abv and comes in a 750 ml Belgian style bottle for $23.95 plus tax and crv.

You have seen your very last growler of “Exponential Hoppiness” ever to be dispensed. http://www.ebay.com/csc/i.html?_from=R40&_sacat=0&_nkw=exponential+hoppiness&LH_Complete=1&rt=nc

Since I previously stated if I ever saw a growler of “Exponential Hoppiness” for sale on ebay there would never be another growler sold again. Don’t blame me, but you can see who to blame on the above link. As for bottles of “Expo” on ebay, I’m seriously considering never bottling it again. This is not just a personal issue, it’s illegal. The fact that people drove down from LA to make a quick buck and denying the locals the chance to buy some is also just plain wrong.

So, you can see the timing of the releases listed above. The first two beers were released last week, the next comes out today and the last one comes out tomorrow. That is the most advanced notice you ever receive. Our little operation is focused on supplying the local market with fine beer. If you live in the area you can now get first crack at our releases before they can drive in from points unknown. That’s the best I can do for you, my loyal locals.

Pub Specials every Friday and Saturday night, after 5 pm. Guest beers include “Le Freak” from Green Flash Brewing and “The Pope” from Hollister Brewing in Goleta. Pub hours 11am –10pm weekdays and 11 am – 12 pm weekends, 12am – 9 pm Sunday, closed Mondays, all of them. Brewery hours Tuesday – Saturday 12 am – 6 pm. 619-445-2337 (BEER). Closed Sunday and Monday.”

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Idea for Beer Releases: Release Components of Blended Beers

Thought of this idea with the recent Lost Abbey release of Track #2, the second release in its Box Set series set for monthly releases. While Track #1 was a new beer to begin with, Track #2 was a blend, and an interesting blend at that: 60% Bourbon Angels Share spiked with peaches, 20% Cuvee de Tomme, and 20% of Project X (Wild Fermentation Projection). I have not had two of these beers, the peach-infused Angels Share, and this Project X and it would have been nice to taste the individual components that went into these beers.

My suggestion then is for breweries to release in (super small amounts), the individual components that go into a blend. I’m thinking just 2 oz samples of each, and charge a little bit more on top of the beer purchase. For instance, Track #2, with 3 2oz samples of the individual components of the blend go for an additional $5. This could be an educational tool for the consumer as well, getting to taste the individual beers that went into the blend and gain a better appreciation for the brewmaster’s blending process.

Firestone Walker had done this exact concept with its 15th Anniversary release. A blend of multiple beers, Firestone Walker had put together “15 Deconstructed” an event in Los Angeles that offered every individual beer that went into the final blended anniversary beer.

The downside to this proposition is that it will lower the total yield for the final release. Especially so with these Track beers from Lost Abbey, which are super limited to release with, I am not sure if this concept is even conceivable. As a beer geek, I’d like to gain a better knowledge of the product I am enjoying, and with something like my proposition above, it would be a great opportunity to gain some knowledge in the trial and process that beer blending is.

Cheers!

-Manny O.

I’m going to head over to KnB Wine Cellars this evening. $3 beers!

2012 Beer Trends

I know I may be a little late to the game on this one, but with over 90% of 2012 left, thought I’d share my thoughts/predictions for what this year has in store for craft beer.

Beer style on the up? Berliner Weisse. Very limited and with few breweries actually producing sour beer, I think that the style will receive more attention this year, especially in the summer months. Low in alcohol, (under 5%) it is light, refreshing, tart, and with fruit or syrup additions, it’ll gain more female appeal.

Breweries will take greater control and have differing methods of releasing highly limited and pricy beers. With Stone last year, releasing the first of its 500mL barrel aged beers to have a raffle benefiting charity, Stone was able to allow more people a shot at the beer, escape the mayhem of hundreds of beer geeks lining in front of the brewery, and also benefit a local charity. There will be differing methods, The Reserve Society put on The Bruery is also a different avenue by buying into an annual membership that gives you rights to exclusive beers and events. Flying Dog, out of Maryland recently adopted a similar membership idea with their Junto Society. More local, The Lost Abbey, took a drastic step in their release of their monthy “Track #’s” beers. By limiting beers to be an on-site consumption only and not allowing any distribution, Lost Abbey was able to eliminate any second hand beer market or trading. Whether it is raffle, exclusive memberships, or limiting beer to be draft or on-site consumption only, I think breweries will take greater control in releasing sought after beers.

Lastly, beer mixology? Hmm.. not buying it, but what I do think may be on the rise is beer mixing. Weird for sure, mixing two different styles of beers in hopes of incorporating both flavor inputs. Mix an oatmeal stout with a vanilla infused wheat beer? Vanilla chocolate stout sure does sound awesome and more or less, that’s the result when you can find combinations that will work. Beer mixing is not going to huge, but I can see a few restaurants/bars advertising certain beer only cocktails on their menu. 

Cheers,

Manny O. (the younger)