Idea for Beer Releases: Release Components of Blended Beers

Thought of this idea with the recent Lost Abbey release of Track #2, the second release in its Box Set series set for monthly releases. While Track #1 was a new beer to begin with, Track #2 was a blend, and an interesting blend at that: 60% Bourbon Angels Share spiked with peaches, 20% Cuvee de Tomme, and 20% of Project X (Wild Fermentation Projection). I have not had two of these beers, the peach-infused Angels Share, and this Project X and it would have been nice to taste the individual components that went into these beers.

My suggestion then is for breweries to release in (super small amounts), the individual components that go into a blend. I’m thinking just 2 oz samples of each, and charge a little bit more on top of the beer purchase. For instance, Track #2, with 3 2oz samples of the individual components of the blend go for an additional $5. This could be an educational tool for the consumer as well, getting to taste the individual beers that went into the blend and gain a better appreciation for the brewmaster’s blending process.

Firestone Walker had done this exact concept with its 15th Anniversary release. A blend of multiple beers, Firestone Walker had put together “15 Deconstructed” an event in Los Angeles that offered every individual beer that went into the final blended anniversary beer.

The downside to this proposition is that it will lower the total yield for the final release. Especially so with these Track beers from Lost Abbey, which are super limited to release with, I am not sure if this concept is even conceivable. As a beer geek, I’d like to gain a better knowledge of the product I am enjoying, and with something like my proposition above, it would be a great opportunity to gain some knowledge in the trial and process that beer blending is.

Cheers!

-Manny O.

I’m going to head over to KnB Wine Cellars this evening. $3 beers!

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