2012 Beer Trends

I know I may be a little late to the game on this one, but with over 90% of 2012 left, thought I’d share my thoughts/predictions for what this year has in store for craft beer.

Beer style on the up? Berliner Weisse. Very limited and with few breweries actually producing sour beer, I think that the style will receive more attention this year, especially in the summer months. Low in alcohol, (under 5%) it is light, refreshing, tart, and with fruit or syrup additions, it’ll gain more female appeal.

Breweries will take greater control and have differing methods of releasing highly limited and pricy beers. With Stone last year, releasing the first of its 500mL barrel aged beers to have a raffle benefiting charity, Stone was able to allow more people a shot at the beer, escape the mayhem of hundreds of beer geeks lining in front of the brewery, and also benefit a local charity. There will be differing methods, The Reserve Society put on The Bruery is also a different avenue by buying into an annual membership that gives you rights to exclusive beers and events. Flying Dog, out of Maryland recently adopted a similar membership idea with their Junto Society. More local, The Lost Abbey, took a drastic step in their release of their monthy “Track #’s” beers. By limiting beers to be an on-site consumption only and not allowing any distribution, Lost Abbey was able to eliminate any second hand beer market or trading. Whether it is raffle, exclusive memberships, or limiting beer to be draft or on-site consumption only, I think breweries will take greater control in releasing sought after beers.

Lastly, beer mixology? Hmm.. not buying it, but what I do think may be on the rise is beer mixing. Weird for sure, mixing two different styles of beers in hopes of incorporating both flavor inputs. Mix an oatmeal stout with a vanilla infused wheat beer? Vanilla chocolate stout sure does sound awesome and more or less, that’s the result when you can find combinations that will work. Beer mixing is not going to huge, but I can see a few restaurants/bars advertising certain beer only cocktails on their menu. 

Cheers,

Manny O. (the younger)

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